Young Ones Competition Brief: Put Budweiser front and center to drive recruitment with their younger audience (21-34yrs).

Our Idea: After a year with nothing to root for, let’s give them something to root for. A Dub.

The One Show Young Ones 2021: Merit Award

Richmond Show 2021: Gold

Art Director: Jessica Leonard Copywriter: Edo Ohayon

Case Study

OOH

Screen Shot 2021-03-10 at 1.10.18 PM.png

Contextual

Screen Shot 2021-03-10 at 1.10.49 PM.png

Contextual Pre-Roll

Packaging

Screen Shot 2021-03-10 at 12.45.25 PM.png

Screen Shot 2021-03-10 at 12.46.51 PM.png

Screen Shot 2021-03-10 at 12.43.44 PM.png

Screen Shot 2021-03-10 at 12.43.22 PM.png